Sky Brasil - My Bets [GoT]

In partnership with HBO, Sky wanted to communicate the new season of Game of Thrones in an interactive way. But how to talk to the audience of the series without giving spoillers and keep the conversation for 10 episodes? We find then a real argument that makes the series is unique and keeping the interest of the fans, the unpredictability of the deaths. With this information, we have created a website where people could place their bets on who would die in the next episode.

Concept: Franco De Felice and Gustavo Firmiano. DC: Fred Siqueira. ACD: Fabiano Feijó

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