GOL - Rock N' Roll Flight

After 10 years, Rolling Stones went to their 4th brazilian tour and GOL was the official carrier of the band. As sponsors, how could we give tickets away in a fair and creative way? We came up with the Rock N' Roll Flight, a game where every player had to find an available seat or steal it from someone else. Those who were sitting at the end of the promo would win a pair of tickets. Results: 11 million people reached, the average time on the website was 9m49s and thousands of people interacting with GOL for 4 day in a row.

Concept: Franco De Felice, Fabiano Feijó, WIl Ferrari, Cello Coelho, Matheus Oliveira, Du Venciguerra and Gustavo Firmiano.

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