After 10 years, Rolling Stones went to their 4th brazilian tour and GOL was the official carrier of the band. As sponsors, how could we give tickets away in a fair and creative way? We came up with the Rock N' Roll Flight, a game where every player had to find an available seat or steal it from someone else. Those who were sitting at the end of the promo would win a pair of tickets.
Results: 11 million people reached, the average time on the website was 9m49s and thousands of people interacting with GOL for 4 day in a row.
Concept: Franco De Felice, Fabiano Feijó, WIl Ferrari, Cello Coelho, Matheus Oliveira, Du Venciguerra and Gustavo Firmiano.