Colorama created a new nail polish endorsed by Giovanna Antonelli an famous brazilian soap opera actress. Because of her huge number of fans, we decided to make a candid camera in a beauty saloon were the real manicure was exchanged by Giovanna. The campaign reached 1MM posts views, 24K likes and 3,4K shares, all organic.
Concept: Franco De Felice and André Barreiros. DC: Fred Siqueira. ACD: Will Ferrari and Fabiano Feijó